This week,we learned on a topic writing style for commercial website.
WRITE SUCCINCTLY.
1. Write clean,
2. Use active sentences. Crisps, snappy sentences attract and hold your readers’ attention.
3. Stay focused.
4. Be positive : Do not write negative statement. Positive means you write a positive statements. Do not hit around the bush.
2. Use active sentences. Crisps, snappy sentences attract and hold your readers’ attention.
3. Stay focused.
4. Be positive : Do not write negative statement. Positive means you write a positive statements. Do not hit around the bush.
5. Trust the reader: Sometimes, it is distracting if there's too much info delivered . No need to tell the reader every details , or
else the reader will get fed-up.
6. Better sentence : Give a simple
sentence yet very clear.
Choose anglo-saxon
words: ask > interrogate > question
Thin > spare > emaciated
7. Eliminate excess words – perhaps you can use bullets to make it interesting.
8. Remove redundancies. No Same meaning sentence.
Eg; past experience, begin to initiate, a burning fire, close proximity, earlier/previous, basic fundamental, free gift, same exact thing.
Eg; past experience, begin to initiate, a burning fire, close proximity, earlier/previous, basic fundamental, free gift, same exact thing.
9. Shorten inflated phrases :-
On account of the fact …… because
All of sudden … suddenly
In order to… to
10. Keep verbs alive -Do not use passive voice, it's better to use active
voice. Do not use lifeless verbs and vital verbs. Simpler one.
11. Adverb and adjective: very, very weak.
11. Use a conventional style. : Pedantic style: it is
better to make the words easier.
-Use precise terms
-use specific concrete nouns.
Time clock > chuckoo clock > fear > dog .> Chihuahua
Time clock > chuckoo clock > fear > dog .> Chihuahua
-use plain terms
-avoid idioms, spell out acronyms, be wary of trendy
terms.
(follow the trend words)
(follow the trend words)
EXAMPLE : Staycation (vacation at home)
12. list items :
> use bullets
>use numbers for sequences.
>Other guideline. Keep
sentence short
>Para short, chunk info, title n subtitle, set the right tone